Business Management

Contents

business sector(food service) 5

McDonald’s 5

McDonald’s in Pakistan 5

Operations Management in McDonalds 6

Supply Chain Management in Pakistan 6

WHY THE PROJECT 6

Methodology Used 7

History 7

Products 8

Types of restaurants 8

Business model 9

Business Model 10

Advertising 10

Global operations 11

Respect for local culture 12

International Standards 12

Our Philosophy 12

McDonald’s Global Supply Chain 13

Supply Chain Management at McDonalds 14

Big Mac's supply chain success 15

Tracing its success path 16

Vital Links in McDonald’s Cold Chain 17

Cold Chain 18

Local Sourcing 18

McDonald's – Challenges 19

Objective 19

Platter of Services 20

Key Features: 20

Movement of Small Volumes of Perishable Items 20

Fresh Rush – Features 21

Food Park – Features 21

Food Park – Capacity 22

The McDonald’s System – the World’s Best QSR experience 22

Purchasing 22

Logistics 23

Logistics Standards 23

“One-Stop-Shopping “Lean Logistics Solution 24

McDonald’s Supply Chain Challenges 24

Freshness 24

Innovation 24

Fluctuation in Demand 25

Bull Whip effect 25

Cannibalization 25

Decentralized Structure 25

Conclusions 26

References 27

Bibliography 27

Food service business sector

The business sector which we have selected for our supply chain management project is FOOD SERVICE. The reason for choosing this business sector is up growing and demanding nature of this business as Asian people especially Pakistani people are very fond of food. The increasing number of fast food lovers is noticeable and now people are more knowledgeable about quality food. For this purpose we have selected McDonald’s ‘the global leading food service retailer’.

McDonald's

Is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's...