Nike Outstanding Performance

Performance

Nike and Adidas have been reported as the world’s top two leaders in sports apparel in terms of revenues gained. While Adidas started its company in the 1920’s and Nike started its company in the 1960’s, both companies are known for their similar product lines and marketing strategies. From the shoes they produce, to the advocacy campaigns they release, Nike and Adidas have both been competing for years on who could be called the number one brand in sports apparel. Our goal in this paper is to compare these two companies in terms of their structure, conduct, and performance.

This part of the paper is concerned about the performance between the two companies. We could monitor the performance of both companies by comparing their financial statements in order to asses their business performance. Along with this, we are also aiming to compare the profit and loss accounts of both companies.

In 2008, the financial statements of both companies reported that there is a $3.4 billion in revenue which separates the gap between these two companies.

The influence of the internet is also another factor which plays a big role in monitoring the performance of these two companies. E-commerce is a way of businesses to provide their consumers with more information about their products via use of an internet website. These are strategic initiatives done by some companies in order to help attain growth and competitive advantage.

Nike and Adidas over the years have adopted the e-commerce strategy in order to increase their sales and product awareness. They both heavily invest on online branding and marketing by releasing a number of advocacy campaigns which let their consumers view a wide range of their products along with images, videos, trivia, and information to further support what they have to offer.

Nike was able to launch its website earlier in 1996. The goal of the company was to provide information about the...