Flipkart Information Systems

Business

Information

Systems

Management

Final Report

Submission

INFORMATION

SYSTEMS AT

FLIPKART

GROUP 9 SECTION D

189: ANNAN AGGARWAL

199: DEEPAK KUMAR

YADAV

209: NELISENT PURTI

219: RAMKUMAR D

229: SHRUTI PANDEY

239: VENNAM ANAND

Table of Contents

1. Company Background

2. Case Facts – Information Systems at Flipkart

3. Effectiveness of Information Systems & its Analysis

3.1 Information System Decision Making

3.2 Enabling Technologies for Digitisation

3.2.a Information Security at Flipkart

3.2.b Mobile Technology at Flipkart

3.2.c IT Infrastructure at Flipkart

3.3 IS Strategy & Ethical Considerations

3.4 Business Processes & IS Development

4. Recommandations

5. Références

Information Systems at Flipkart

Company Background

Founded by Sachin Bansal & Binny Bansal in 2007; the company was started as a price comparison website for

customers. Gradually, driven by the market scenario and the promising scenario of e-commerce in India, the

company entered into the retail business by selling books online. They were generally priced lower than

competition and also gave innovative and creative bookmarks for free along with the books they sold. They

perceived internet as a means to provide an alternative for people of India to shop. Gradually, as the traffic to the

website increased and the reach in terms of customers improved, Flipkart started selling new products in General

Merchandise category and consequently entered into Electronics, Lifestyle, FMCG etc. Today, Flipkart sells more

than 1 million different products through its website.

Flipkart can be credited with establishing a new market for e-commerce in India and changing the way India

shops. They have come up with innovative and unique solutions pertinent to India’s market like Cash on Delivery,

Flipkart First, customer service and offering discounts on specific sale days like The Big Billion Day & the Big

App Shopping Day etc. Flipkart provided its services as a...