Consumer Behaviour

The Hong Kong Polytechnic University

MM3721 Consumer Behavior

Individual Assignment

Question 1:

First week: 13-18/10/2014

In this week, there are 3 things that I have brought more frequently.

For the breakfast, I have bought McDonalds’ breakfast frequently. As the service of McDonald provided is quick, thus I can finish my breakfast as quick as I can and go to morning class. For electronic devices, I have bought 2 iPhone6. One is for re-sale at a higher price and one is for my personal use. For entertainment, I have chosen to watch film in the cinema. It is because watching a movie make me feel relax.

I am satisfied with all these 3 products as the quality of the products and services are high. Therefore, I will continue purchase pattern of buying McDonalds’ breakfast and watching film as they are convenient for me to finish the breakfast quickly and get relax. Besides, I will not continue the purchase pattern of buying iphone6 as resale of iphone6 is no longer profitable.

Second week: 19-24/10/2014

In this week, I have brought 3 things more frequently than others.

For the clothes, I have bought Uniqlo’s clothes. As winter is coming, I need to buy some clothes for winter use, such as heat-tech. For the magazine, I have bought Tao & 100most. It is because these magazines talk about the latest news and fashion product which I am interested in. Besides, I have brought glacéau vitamin water because it is cheaper than usual in the promoting period.

Although I am satisfied with all these products, I will not buy some of the product in the future. I will not continue the purchase pattern of buying winter’s clothes as it is not necessary for replace the old one regularly. Besides, I will stop buying the glacéau vitamin water when the promotion period is end. It is because the original price of the vitamin water is quite expensive. Furthermore, I will continue the purchase pattern of buying the magazines as the magazines keep update the latest news....