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SWOT analysis example

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can help you understand how your

business is positioned in relation to the market and your competitors. You can use a SWOT analysis for

any of the following:

brainstorming

business planning

strategic planning

competitor evaluation

marketing

product development

business reports

Below is an example SWOT analysis template with information and examples of what to include in each

section.

SWOT analysis subject:

Factors to

assess

Strengths

Weaknesses

Internal

factors

Include any information on any

Include information on any weaknesses, such

strengths, such as:

as:

advantages of the proposition,

disadvantages of the proposition, product

product or business

or business

product capabilities

gaps in capabilities

competitive advantages over rivals

competitive weakness versus other

innovative aspects of the

similar businesses

product/business

financial constraints

any unique selling points

poor processes and systems

resources, assets, people

lack of necessary accreditations

experience, knowledge, and data

restrictions on IT, systems or

processes, systems, IT and

communications

communications

Examples of this could be factors such as:

Examples of this could be factors such

competitors' products are superior or

as:

cheaper

product is superior to other

budget is limited

competitors

staff are untrained in new processes

product lifespan or durability

costs - compared to competitors

manufacturing processes are

efficient

IT system can easily handle

expansion

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Factors to

assess

External

factors

*'

%

Opportunities

Threats

You should include growth opportunities,...