Case Study - Housing Project

IEBP302

Case Study (5.2)

Proponent: Justine Jude Pura

Case Study Title: Metropolitan Housing Project Company

- CASE BACKGROUND -

Story: On November 30, 1998, Mr. Roy Roxas, Project Manager of the Metropolitan Housing Project Company (MHPC) was preparing a three year plan for the period (1989-1991) for presentation to the Board on December 31, 1998. The MHPC was formed in 1982 to develop real estate properties for sale to the public. The first project undertaken by the company is the development of a real estate property located in Laguna called Lagunaville. The site is near the University of the Philippines campus in College, Laguna.

Problem: What are the possible ways/strategies/plans of actions should Metropolitan Housing Project Company implement or do to develop the housing project (Lagunaville) in three years successfully?

- EXTERNAL ENVIRONMENT -

Economic: In terms of economic, the project manager must clearly state all the plan of actions that supplements the minor problems, which are the following: In what ways can MHPC pay the liabilities? How can MHPC generate income? What are the marketing strategies in selling the lots?

Housing projects have a lot of opportunities since the economy nowadays demands high for these businesses. MHPC must consider these common economic indicators: (1) Interest Rates, (2) Housing Costs, (3) Average Hourly Earnings & (4) Consumption Expenditures.

Threats in economic involve the following: (1) Natural disasters and (2) Globalization. These two (especially no. 1) are the possible threats on a housing company.

Socio-cultural: Opportunities in terms of socio-cultural is high especially the housing project that is planned is located strategically as it is near one of the top universities in the Philippines. In terms of threats, the preference of the people in terms of house designs, house capacities, amenities must be considered. The socio-cultural problem of a business usually deals with the preferences...