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Date Submitted: 06/10/2016 10:53 PM
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Event Marketing
Multiple Choices:
Q1. The type of event involve a test of physical strength, mental ability & talent or a combination of these is called___________
a. Competitive events
b. Artistic expression
c. Cultural celebration
d. Exhibition events
Q2. Who is responsible for organizing the event?
a. Organizer
b. Invitees
c. Sponsors
d. Delegates
Q3. The interaction that takes place between clients and the target audience during the actual event known as____________
a. Indirect interaction
b. Direct interaction
c. Both a & b
d. None of the above
Q4. Which of the following is not comes under the 5 C‟s of events ?
a. Culture
b. Canvassing
c. Conceptualization
d. Customization
Q5. Strategic alternatives arising from competitive analysis are___________
a. Rebuttal strategy
b. Sustenance strategy
c. Maintenance strategy
d. Both a & b
Q6. Any venue over which neither the client nor the professional event organizer have any ownership rights is called___________
a. In-house venue
b. External venue
c. Both a & b
d. None of the above
Q7. A large identifiable groups of customers with in a market is termed as___________
a. Target marketing
b. Ambush marketing
c. Positioning
d. Segmentation
Q8. It is a part of revenue generation method during the event management.
a. Merchandising
b. Event Revenue
c. Event Budgeting
d. None of These
Q9. ____________ provides a forecast on the event about the variable cost & fixed cost of the event.
a. Budget planning
b. Event Budgeting
c. Event Management
d. Event Costs
Q10. EMIS stands for____________
Part Two:
Q1. What are the 5C‟S of event?
Q2. Explain the concept of...