Iibm - International Business Management

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International Business Management

Multiple choices:

1. What is the series consideration for strategy implementation?

a. Strategic orientation

b. Location

c. Dimensions

d. Both (a) & (b)

2. The major activity in global marketing is:

a. Pricing policies

b. Product lines

c. Market assessment

d. All of the above

3. The third „P‟ in the international marketing mix is:

a. Product

b. Price

c. Promotion

d. Place

4. The European Economic Community was established in____________

a. 1958

b. 1975

c. 1967

d. 1957

5. Environment Protection Act on______________

a. 1986

b. 1967

c. 1990

d. None of the above

6. People‟s attitude toward time depend on:

a. Language

b. Relationship

c. Culture

d. All of the above

7. Culture necessitates adaption of :

a. Product

b. Price

c. Promotion

d. Place

8. The legal term for brand is:

a. Symbol

b. Name

c. Trade mark

d. All of the above

9. FDI flows are often a reflection of rivalry among firms in____________

a. Global market

b. Indian market

c. International market

d. None of the above

10. ISO certification is:

a. Expensive process

b. Elaborate process

c. Evaluative Process

d. Both (a) & (b)

Part Two:

1. What do understand by „Inward-oriented Policies‟?

2. What is „Factor Endowments Theory‟?

3. Explain the term „Totalitarianism‟.

4. Write about „Persistent Dumping‟.

Case let 1

Questions:

1. Is gross domestic product per capita a useful indicator of International competitiveness in the EU?

2. Is it fair to point the blame for the EU‟s poor international competitiveness at inflexible labor markets, regulated goods and services markets, and a general lack of...