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Practice Case

Please email me this completed worksheet at gvoss@smu.edu by 5:00pm on 9/13.

Name(s):

This practice case addresses how to price a bundle that includes a server and a software tool that enhances server performance. The case allows you to compare four common approaches to pricing. To prepare for class discussion, please calculate the recommended price for the typical customer (i.e., DayTraderJournal.com) and 3-year revenue projections using the following four approaches to pricing.

| |Price for 2 Tronn Servers |Price for PESA |3-year Revenue |

|1. Status-quo pricing: | | | |

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|2. Competition-based pricing: | | | |

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