British Airways

British Airways

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British Airways (BA) is a flagship airline carrier for the UK that was formed in the year 1974. It has a fleet of at least two-hundred and thirty-eight aircraft in services since March in the year 2010 and flies to forty-one diverse America destinations (British Airways, 2011). It merged with Iberia in the year 2011, where 408 aircraft traveled to two-hundred destinations carrying fifty-five million passengers. Therefore, this made the Company improve their market presence, retain their brands and allow their customers to benefit from a massive network of travel. One major reason that makes people prefer BA to other airlines is that the clients worldwide recognize the advantage of the BA mainline system, freight schedule, and their capacity to construct real competitive advantage. They accomplish this through products portfolio that offers straightforward transportation solutions that are easy to use, simpler to understand and focus on their customers and consumers (Docstoc, 2010). The paper is talking about the ability of British Airways to understand its customer and clients. Besides, it will also look at the ability of British Airways to formulate effective pricing strategy.

British Airways accomplish its ability to understand its customer and consumer through an integrated and centralized supply chain. The Company offers quality via partnerships and alliance thus it is different from other industry players making them have a sustainable competitive advantage (Brassington & Pettitt, 2000). The Company aims at being a customer-led organization. It arranges continuous improvement training for employees to convey an exceptional experience to its customer on their travel. BA has differentiated service for class business consumers because it is the most profitable segment.

In understanding its customers and users, BA focuses on brand awareness, perceptions,...