Ford Motor

Marketing Plan Group Assignment

(Phase Three)

10%

MRK 200 XX

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Ford Motor Company

Hybrid Ford Escape

Group Memebers:

Yasmine Kustec

Ramon Pinto

Bowang Zhou

Zang Yue

Brett O'connell 

Yoon Joon

Table of Content

Cover Page

Table of Content 1

The Executive Summary 2

Company Backgrounder 3

Company Mission Statement 3

➢ Vision 4

➢ Values 4

Situational Analysis

➢ Internal Environment 5

➢ Competition Environment 6

➢ Economic Environment 6

➢ Cultural/ Social Environment 7

➢ Government Environment 8

➢ Technology Environment 9

Company Objectives 9

Target Segment(s) Profile 11

Market Strategies 13

➢ Figure 1.1 21

Resources 25

Marketing Plan Group Assignment

The Executive Summary

Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering this remarkable loss.

Applying this strategy to current trends and innovating vehicles leading us in the direction of hybrid technology. When evaluating our strengths and weakness and applying them to the current opportunities while considering our threats, we thought of creating a product responding to the growing environmental awareness trends concerning cars, would hopefully regain our past success. One of the biggest complaints...