Ford Motor Company Brief

Strategic Planning Phase 1

August 21, 2003

Learning Week Two

Summary

This strategic planning paper will highlight the Ford Motor Company (FMC), one of the worlds most recognized corporations. It will discuss the company’s rich history and offer specifics as to why it was chosen by our group for this study. This strategic planning paper will also include a brief description of the firm’s’ background and history, its size, the CEO, its ranking within the industry, stock price and performance, and conclude with a discussion of the firm’s strategic issues, its mission, vision and value statements. We have drafted a credo for FMC which charts the strategic thinking we feel the company should move toward.

Purpose

FMC has positioned itself globally with two-core businesses, automotive and financial. We will focus on the automotive leg of business, which accounts for a significant portion of their total revenue. Ford Motor Company is a leader in the automotive industry; their innovative ideas and processes help mold the automotive and manufacturing industry as a whole. FMC presents a unique picture of evolution over the last century and several factors influenced our decision to select them for our strategic planning project... First, we all agree that they market a quality product. Beyond that, we were impressed with the vision, mission, and values of the company. Their credo is “they do the right thing for their customers, their people, the environment and society” (www.ford.com). This became apparent as we investigated the extent to which they integrate the principle of sustainability in their operations; their concern for air quality and vehicle emissions, fuel economy, advance technology, as well as vehicle recycling in the US and abroad. Secondly, their statement of principles establishes a company-wide commitment to honesty and the highest standard of corporate integrity, respect for the environment; protect the health and safety of...