Submitted by: Submitted by trambn09
Views: 10
Words: 6325
Pages: 26
Category: Business and Industry
Date Submitted: 07/18/2016 07:26 AM
Service Quality- MRKT1255
Lecture: Nguyen Anh Thu
Vo Thi Kieu Phuong – s3446842
Vu Ngoc Mai – s3410401
Nguyen Phan Hoang – s3325384
Huynh Kim Bao – s3408869
1
Service Quality- MRKT1255
Table of Contents
Executive
Summary
.......................................................................................................................
4
Introduction
.....................................................................................................................................
5
1.
Nature
of
service
firm
.....................................................................................................................
5
2.
Principal
Service
.............................................................................................................................
5
3.
Major
Rival
.....................................................................................................................................
5
4.
Market
Share/
Sales
.......................................................................................................................
6
5.
Target
Market
.................................................................................................................................
6
6.
Positioning
Map
..............................................................................................................................
7
Product
Analysis
.............................................................................................................................
8
1.
Flower
of
Service
............................................................................................................................
8
2.
Core
Product
...