Oreo Marketing Strategy

PROJECT REPORT

OREO (CADBURY)

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TABLE OF CONTENT

1 | SITUATIONAL ANALYSIS OF OREO | 3-4 |

2 | KEY SITUATIONAL FACTOR AFFECTING OREO | 4 |

3 | BRAND HISTORY OF OREO | 5-6 |

4 | COMPARING MARKETING PLAN WITH OTHER BRANDS | 7-9 |

5 | COMPARING OREO WITH COMPETING BRAND | 10 |

6 | MARKETING OBJECTIVE FOR YEAR 2014-15 | 11-12 |

7 | MARKTING STRATEGY FOR YEAR 2014-15 | 13 |

8 | SWOT ANALYSIS FOR NEW MARKET ENTRY | 14 |

TABLE I: SITUATION ANALYSIS

Analysis of | key factors | Comment- on how these factors may impact the demand/ supply as well as the extent of impact. |

Company | * Corporate brand attached with product brand * Geographic factors * Future goals | * The existing image of corporate brand decides the demand of product brand * There can be completely different market for different products according to geography * The estimated demand and supply can be affected due to wrong assumptions |

Customers | * Motivation behind purchase * Income level * Preferences and expectation | * Every consumers taste and choice can not be the same, it differs from person to person * Health and nutritional value is what some consumers look for at the time of buying * Switch from one brand to another is very easy because of abundance of varieties. |

Competition | * Positioning of brand * Competitors market share * Pricing strategy | * It is very important to know the number of sellers in market to estimate demand * The products offered by competitors can act as substitutes and compliments in market * Quality can be differentiator if positioning becomes the same for brand of competitors |

Collaborators | * Distribution network * Suppliers inventory * Alliances with others | * Due to lack of strong distribution network possibility of loosing the Indian...