Corporate Social Responsibility Adidas

Honors Corporate Social Responsibility

4/19/12

adidas

The three stripes, it is such a simple design that even a toddler could scribble up. But these are no ordinary stripes. These stripes have such a global brand recognition that speaks volumes of their attitude, passion, and ambition. Adolf Dassler founded the adidas Group a long time ago, back on August 18, 1949. He got the inspiration for the name by using his nicknames “Adi” from Adolf and “Das” from Dassler. Ever since then adidas has strived to become the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. 



We are committed to continuously strengthening our brands and products to improve our competitive position. 

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. 

We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value.  

We are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders. 

We are dedicated to consistently delivering outstanding financial results. (adidas-group)

The adidas Group is known worldwide for their commitment to excellence in athletics and apparel but what may be more impressive is the measures they take to ensure sustainability and corporate social responsibility. They strive to be a sustainable company that recognizes its responsibilities to the environment, employees and people who produce the products. The adidas Group is an amazing company in the fact that they create a sustainability report to compliment their annual report.

Unlike sport, society's rules are not always written down. We discover them by engaging...