Widespread Acceptance of Yogurt as a Healthy Snack Will Augment Demand for Yogurt in North America, Reports Tmr

Transparency Market

Research

Yogurt Market - North America Scenario, Industry Analysis,

Size, Share, Growth, Trends, and Forecast 2013 – 2019

Published Date

24-04-2014

76 Page Report

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Widespread Acceptance of Yogurt as a Healthy Snack will Augment

Demand for Yogurt in North America, reports TMR

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Yogurt Market

REPORT DESCRIPTION

The North America yogurt market is highly competitive with leading players focusing on product

differentiation and innovation. With an intent to capture more market share, players are striving to achieve

reduced product pricing through innovation, states a new report by Transparency Market Research (TMR).

Yogurt manufacturers such as General Mills, Groupe Danone S.A., and Chobani have entered into long term

contracts with dairy suppliers, ensuring the uninterrupted supply of milk and other ingredients for the

production of yogurt.

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report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1043

The major buyers of yogurt are grocery stores, mass markets, supermarkets, and hypermarkets. Since the

retail buyers look for higher margins, keeping their discounts in account, the bargaining power is expected

to be high in the coming years. The North America yogurt market is led by players such as Groupe Danone

S.A., Chobani, Yoplait, and Fage S.A. However, the market’s growing attractiveness invites many new

entrants, developing new yogurt recipes. There exists a significant threat of private labels entering the

market. Thus, the threat of new entrants is expected to be high in the coming years.

Health Benefits of Yogurt Driving Demand

The growing preference for yogurt as an important element at breakfast, lunch, and dinner...