Methods Assignment

3. METHODOLOGY

3.1 Introduction

This Chapter is devoted for the methodological aspects of the study. This includes description of the study area, study design, target population, sample size, sampling methods, instrumentation, data collection procedures and methods of data analyses.

3.2 Study area

The study area is Accra in the Greater Region of Ghana and covers stakeholders in the banc assurance business including the Banks, Micro-Finance institutions, Insurance Companies, Ministry of Finance and Economic Planning (MoFEP), and Bank of Ghana (BoG).

3.3 Study design

Study design is a detailed outline or plan of how an investigation will take place in a research. It normally includes how data is to be collected, the instruments for data collection and how they were used, the means of using the instruments and the intended means for analyzing collected data. It is the overall strategy that is used to integrate the different components of the study in a coherent and logical way, thereby, ensuring effective address of the research problem (Barratt & Kirwan, 2009). The function of a research design is to ensure that the evidence obtained enables effective address of the research problem unambiguously as possible. There are so many research designs which include action research design, case study design, causal research design, cohort research design, cross-sectional research design, descriptive research design, experimental research design, exploratory research design, historical research design, longitudinal research design, observational research design, philosophical research design and sequential research design (Creswell, 2012).

Cross-sectional survey design is most ideal for this study because, it allows access to many of the stakeholders engaged in banc assurance business in Ghana. This design facilitates collections of information from a sample that has been drawn from a predetermined population or varied groups of a population (Barratt &...