Business Research Method

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Course: BMBR5103 (Business Research Methods)

Name : Ariasari Hidayat

Student ID : CGSID00111801

NRIC/Paspor : U936999

Telephone Number : 016-9613068

E-mail Address : wida_pr@oum.edu.my

Tutor’s Name : Nor Asiah Omah

Learning Centre: Kuala Lumpur Learning Centre

Semester: January 2012

2012

RESEARCH METHODS

(ASSIGNMENT 2)

The study was conducted to determine the responses to the variables studied. To find out how these respondents is necessary to do it the right way. Research methods must be adapted to the objects and variables are implemented properly to deliver the right direction in research so that research results can be justified scientifically.

1.  Object of study

This research analyzes the influence of advertising in the media on purchase decisions Television ABC soy sauce. As for who become objects of research as an independent variable (X) is a  television advertisement  which  has five  dimensions, namely mission, money, message,  media  and  measurement.

However, consumers who studied at only three-dimensional ABC soy sauce, that mission, message and media while the bound variable (Y) are the result of the purchase option has five dimensions namely product,  brand choice,  choice outlet,  time preferences and options quantity.

2.  Method of research

a. Types of Research and Methods Used

This study used descriptive method and verification. Descriptive research is research that aims to provide an overview of the research variables (Sugiyono, 2003:11).

Traver Travens in Husein (2001:21) explains that, "The research is using descriptive method of research conducted to determine the value of independent variable, either one or more variables (independent) without making comparisons or connect with other...