Marketing Plan - Ferrexpo

MARKETING PLAN

FERREXPO

2008 -2011

Executive Summary

Ferrexpo a resource company, whose is primarily involved in the mining, production and sale of iron ore pellets. With their headquarters in Switzerland and managed by an executive committee, their aim is to be the leading global supplier of iron ore pellets, provide outstanding service and offering strong returns to their shareholders. Being the twelfth largest producer of iron ore, and situated in the Ukraine, they encounter political, economical, social and technological challenges. The financials show that there is continuous growth even though their competitors are many. How they approach the coming three years are outlined in their objectives, strategies, budget, forecast, monitoring and control systems and contingency plans.

Table of Contents Page

1.0 Background 1.1 Welcome to Ferrexpo ……………………… 1

2.0 Situational Analysis on Ferrexpo

2.1 Company’s Situation ……………………… 1

2.2 Financial Summary ……………………… 2

2.3 Management Overview ……………………… 3

2.4 Mission Statement ……………………… 3

2.5 Market Situation ……………………… 3

2.6 PEST Factors ……………………… 4-5

3.0 Competitors Analysis ……………………… 6-7

3.1 BHP Billiton …………………….. 8

3.2 Rio Tinto Limited …………………….. 9

3.3 Companhia Vale do Rio Doce …………………….. 10

4.0 Objectives and Assumptions ……………………… 11

4.1 Co-operate objectives ……………………… 11

4.2 Marketing objectives ……………………… 11

4.3 Assumptions ……………………… 12

5.0 Marketing Strategies ……………………… 12

5.1 Marketing Penetration ……………………… 13

5.2 Marketing Development ……………………… 13

6.0 Target Market ……………………… 14

6.1 Ferrexpo Target Market ……………………… 14

6.2 Marketing Mix ……………………… 14

7.0 Assumption ……………………… 14

8.0 Marketing Budget ……………………… 15

9.0 Time Scale of Activities ……………………… 15

10.0 Forecast ……………………… 16

11.0 Monitoring...