Marketing

MARKETING ASSIGNMENT 1

1

Exclusives.co.za combines the bookselling expertise of Exclusive Books with exciting new products like music, games and movies.  It also gives our customers an opportunity to form an online community, where new ideas are discovered, thoughts and opinions exchanged, and friendships formed.  Excellence, elegance, quality, and an expanded range come together at the beginning of a new chapter in the story of Exclusive Books and Avusa.

Exclusive Books is that of a chain of bookshops catering to a sophisticated reading market. 

Exclusive Books has a rich personality of its own. It has a heritage of peaceful political protest, stocking "undesirable" and censored material since its inception. Memorable guest-speakers - from Spike Milligan to Archbishop Tutu, Frank Muir to Francois Pienaar - have graced our stores. Famous customers like Nelson Mandela and Michael Jackson have found their favourite favourite Exclusive Books.

It boasted all the quality range, excellent service and experience that customers have come to expect from Exclusive Books.

In 2002, in a move to formalize our corporate social responsibility programme, Exclusive Books established the Exclusive Books Reading Trust.

The three Trustees are Zakes Mda, Mandla Langa, and Brian Wafawarowa, all well-known and highly respected figures in the South African literary world.  The Exclusive Books Reading Trust stems from a consortium formed between Exclusive Books and the Reading Trust to operate a retail outlet at the Domestic Departures Terminal at Johannesburg International Airport in 2002.

The public image of Exclusive Books is that of a chain of bookshops catering to a sophisticated reading market.  But beyond that, we seriously regard ourselves as partners of all schools and libraries in South Africa, in the attempt to make books accessible to the wider population and to encourage the establishment of a reading culture in this country.

The Reading Trust was...