Corporate

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Date Submitted: 04/12/2011 01:57 AM

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Corporate Philosophy

With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-how and energy towards the establishment of more "personal communication" with our customers that contributes to their heartfelt satisfaction.

A New World of Communications Culture

More personal communication

* Reliable access

* Real-time access

* Ecommunication One-to-one “personal

This gives birth to a new world of communications culture

* Freedom to enjoy communications anytime, anywhere with anyone

* Eparadigm Birth of customs and etiquette corresponding to the “personal access

* Opening of endless lifestyle horizons

To achieve this...

In order to create a world of more innovative and enriched communications, we will improve service quality, aggressively move forward with the development of various services. We will also research and develop a more advanced user-friendly communications interface, and at the same time we will provide these services and technologies to an ever expanding area.

Customer Satisfaction

* Communications that are always ready when needed.

* Capability to contact whomever, from wherever and whenever the customer desires.

* Happiness that comes from heart-to-heart communications.

* Bringing customers another step closer to realizing their dreams.

* Responding to every customer with consideration, courtesy and thoroughness.

* Providing products that give customers easy and convenient access to cutting-edge functionality.

To achieve this...

First and foremost, we will fulfill expectations of customers by fulfilling our response to their needs through improved service quality, building original networks, enriching functionality and expanding the service area. In addition, by providing an expanding and ever-improving selection of services at inexpensive rates, we will deliver satisfaction to a growing diversity of customers.

Making the most of the...