Rayovac Rechargeable Battery

Marketing Analysis of Rayovac Corp

Introduction

The case study was about the initiation of the Rayovac Corp. to be part of providing innovative products like the rechargeable batteries to be offered in the world market, specifically in North America. In this regard, the marketing analysis will be conducted to see the opportunity and strength of this business in the market.

Industrial Analysis

The Rayovac Corp is known to be the largest manufacturer and marketer of consumer battery in the world. The business is selling batteries for different household as well as commercial uses. Furthermore, the product lines of Rayovac consists alkaline batteries, in all standard sizes to be able to effectively compete in the highly saturated but profitable household market. The purpose of the company is to be the number one choice of the customers in the battery and rechargeable battery market in the world. Their purpose is to provide quality and standard batteries that would provide and satisfy the needs of the market in terms of a new trend of energy from both household and industrial use.

Environmental Analysis

According to the case study, the major changes that is happening in the global market is the existence of the context of rechargeable market to meet the changing needs of the consumer from both household and commercial uses. To be able to analyse the external and internal environment of Rayovac, marketing tools like PEST Analysis and SWOT Analysis will be used

PEST Analysis

Political

Firstly, the political environment concerns the role of the government concerns the political and government role and its influence in a business. It also includes the extent to which the government intervenes in the economy. The North American government has been very supportive with the rechargeable battery industry.

Since the government of the North America believes that these industries will be beneficial for the region, the government of North America is...