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Introduction:

There are many companies in the b2b service industry. Some of the representative firms in this industry are

1. Accenture

2. Tata Consultancy Services

3. Deloitte

4. Ernst and Young.

The organization I chose is Tata Consultancy Services. Tata Consultancy Services Limited is an Indian IT services, business solutions and outsourcing company headquartered in Mumbai. TCS is the second largest provider of business process outsourcing services in India. TCS operates in 47 countries with more than 142 branches across the world. The company is listed on the National Stock Exchange of India. TCS is one of the operative companies, the Tata Group or Tata Sons Limited, who have industries in energy, healthcare, chemicals, manufacturing, financial services, engineering and telecommunications. Mr. Ratan Tata is the chairman and CEO of the Tata Group which generates a revenue of 67.1 billion dollars a year.

Segmentation Approaches:

The b2b service industry can be classified into 3 types small scale industry, medium and large. TCS comes under the large scale industry as it operates. This company has ISU s which is also called segments for different fields like banking, health care, life sciences, retail, and insurance. Each ISU has a head and his team who handle their respective departments. The whole projects are divided into ISU s for better efficiency of the company.

Targets Markets:

As mentioned above TCS has its presence in more than 42 countries and is one of Asia’s largest service providers in outsourcing and IT services. This company has more than 35 offices in North America with its headquarters in New York. A few of the company’s international subsidiaries include Tata America International Corporation; Tata Consultancy Services Asia Pacific Pte Limited in Singapore, and Diligenta Limited in the U.K. 27% of the revenue generated is from Europe and presently targeting Asia and Latin America. They are targeting the Japanese market too....