4p Example

4 P's of SPA

1. PRODUCT

• Full care service spa, hair saloon, massages and body treatment, facial, manicure and pedicure, waxing, advanced skin care

• quota for service without reservation

• Health support with physiotherapist

• High quality

• comfortable and masculine place which makes a spa visit for men as easy as a trip to the barbers

• product characteristics: high performance, easy to use, give instant result, feel great.

• different concepts: sports, traveling, partying, relaxing,

2. PRICE

• Different price segmentations

• Cheaper than competitors for spa packages (80-250)

3. PLACE

• telephone or online reservation

• have to chance make reservations from Facebook

4. PROMOTION

• Advertise: internet, newspapers magazines, sport radio stations, restaurants restrooms and TV

• masculine adds like beer or baseball bat to take their attention

• every week different discounted package

• daily specials if people come with their friends(more than 4 people)

• evening events

• discounted online coupons

• father's day specials like educate 3 or 5 father on skin care, nail care, mustache care brown shaping, hair design

• coupons in male stores like Armani, Hugo Boss

CUSTOMER TARGET

Spa targets new generations(metro sexual care how their body looks and who actually look after themselves), baby boomers

• New Generations especially go to spa for facial treatment (11 to 30 years old men)

Great skin is a key component to their overall look so when not so smooth skin with blackheads and pimples becomes an issue, many men know how to fight it now.

Often men between the age of 11 and 30 suffer from oily skin and acne problems

• Baby Boomers, want to look younger and find healthful balance.

• Man from all works for life: Lawyers, dentist, police officers…

• Care more about his image than average men

• they don't have to be rich...