Business Message

Shared First Impression of video

In a dark, small crowded control room, a young coast guard is given a quick tour by an older plump gentleman. He abruptly points to a few objects and tools in the room and fleas. The nervous young man then sits down at the control panel. He swings in his chair and anxiously looks around in the room. He is soon interrupted by the distraught mayday call from the speaker. In a static and frightened call “We are sinking,” broadcast over the speaker. Then in a monotone novice voice the young coast guard assures the voice he has reached the coast guard. But the voice is unaware it is the beginning of a disaster. The young coastguard then misinterprets the mayday call as “We are thinking” (Devrincs, 2006).

First impressions are lasting impressions. From the start of the video I was humored immediately. The husky manager, in a hurrying manner, attempts to train the new employee and get on with his day. He rushed though the instructions with a heavy German accent that was both confusing and incomprehensible. The uncomfortable trainee then receives a mayday call and the humor of the video kicks in high gear. Not only was his English terribly novice and funny, but the manner in which he decoded the message was priceless. The video presents a message in a humorous manner and is very successful. This is an example of a very powerful advertisement with a relatable situation.

Most Vivid Visual Memories of Video

The most memorable moment of the video is the mayday call from the receivers end. From the standpoint of the receiver is most vivid because it is surreal. The visual was comical and distressing at the very same time. It is a life threatening situation in which the only aid is from a novice operator. It grasps the human emotion of fear. The sole aid is a German Coast Guard who can not communicate effectively. Upon placing oneself in this situation is then when one can understand the frustration of...