The Effectiveness of Marketing Promotions in Ladbrokes Plc

The Effectiveness of Marketing Promotions in Ladbrokes Plc.

By

Eraj Leenas Weinman

The Effectiveness of Marketing Promotions in

Ladbrokes Plc

By

Eraj Leenas Weinman

Study Center: Ethames Graduate School

Sunderland Registration Number: 089116061/1

Date: 21st May 2010

Acknowledgement

It has been a great experience for me to work on this dissertation “Effectiveness of marketing promotions in LADBROKES PLC”, which gave me an endless happiness of successful completion of a big task as well as gaining a vast range of knowledge about marketing promotions. This dissertation has given me a chance to apply my theoretical knowledge of marketing promotions and work experience in Ladbrokes Plc to analyze the their sales promotion and to identify the ineffective areas which could adversely influence the company.

University of Sunderland is one of the most prestigious universities in United Kingdom awarding number of highly recognized degrees and MBA’s for their students. It is a great opportunity for me to participate to a MBA program in Sunderland University which has driven me to be a practical human talent embraces with relevant experience and knowledge.

My most sincere appreciation and gratitude goes to my supervisor Mr. Joseph Agello for generously spending a substantial amount of time from his busy schedule in helping and advising me to complete this dissertation within the given deadline period. A Big thank goes to E Thames Graduate School and the academic staff for providing me with the necessary help and the advice, which made my work easy.

I would like to thank my wife Roshini who were right behind with me giving the encouragement and support to make my dissertation a success. Last, but not least I would like to thank all my friends for their support and encouragement to make my dissertation success.

Abstract

Promotion is one of the key elements in marketing mix. The marketing promotions are a very important...