Business Plan on Herbal Product

Ritsumeikan Asia Pacific University

BD Herbal

A center of Natural daily and beauty products

Business Plan on BD herbal products

Submitted by:

Karim Md Monzurul 12408226

Manager of

Group 26

Submitted to,

Professor Masanori Namba

Honorable course coordinator of Entrepreneurship (EA)

Date of submission: 2nd February 2011

Contents

I. | EXECUTIVE SUMMARY | 3 |

II. | INDUSTRY AND COMPETITOR ANALYSIS | 3 |

2.1 | Industry Overview | 3 |

2.2 | Competitor Analysis | 4 |

III. | COMPANY AND PRODUCT DESCRIPTION | 5 |

3.1 | Company Description | 5 |

3.2 | Opportunity | 5 |

3.2 | Strategy | 6 |

3.4 | Product Description | 7 |

IV. | MARKETING PLAN | 8 |

4.1 | Overview | 8 |

4.2 | Client Analysis | 9 |

4.3 | Marketing Objectives | 10 |

4.4 | Product mix | 10 |

4.5 | Pricing Strategy | 11 |

V. | OPERATIONS | 12 |

5.1 | Overview of operation flows | 12 |

5.2 | Location | 13 |

5.3 | Facilities and Equipment | 13 |

5.4 | Insurance | 14 |

5.5 | Employees | 14 |

5.6 | Suppliers | 14 |

VI. | DEVELOPMENT PLAN | 15 |

6.1 | Development Timeline | 15 |

6.2 | Growth Plan | 15 |

VII. | TEAM | 16 |

7.1 | Management Team | 16 |

VIII. | CRITICAL RISKS | 17 |

IX. | FINANCIAL PLAN | 17 |

9.1 | Basis of presentation | 17 |

9.2 | Assumption | 17 |

9.3 | Annual financial statements | 18 |

X. | References | 21 |

I. Executive Summary

Bangladesh and Japan have a good mutual understanding science past. Bangladesh is developing in many sectors day by day. On the opposite Japan is the second largest economy. Japanese people lives very long. So, they are very conscious about their health and life. At this moment we are trying to introduce some herbal products which can give them more stability to lead the life healthily. Our products will have a lot of variety. Especially we will focus on the young generation of Beppu. Everyone’s know that in chemical mixed product there is a bed...