Business Management

Environmental Scan Kudler Foods

Jennifer Honeycutt,

STR 581

July 12, 2010

Environmental Scan for Kudler Fine Foods

An environmental scan of the internal environment identifies the strengths, weaknesses, opportunities and threats (SWOT) analysis of Kudler Fine Foods.

Strengths:

One of the major strengths of Kudler Fine Foods is its product variety. Kudler offers gourmet and top-quality fine foods to its customers. The superb quality of its products has earned Kudler Fine Foods a prestigious reputation in its operating area, which has garnered its ability to present premium pricing for its products meeting that criteria and its specialty foods.

Weakness:

The primary weakness of Kudler Fine Foods is its scarce presence. The company has not established itself as a nationwide retailer; therefore, geographical presence is limited to a local area. It does not possess the limitless resources in comparison to its competitors of larger nationwide chains, as such, it competition is incomparable to those major enterprises.

Opportunities:

Greater opportunities exist in light of its popularity based upon its strong brand reputation and top-quality products for an expansion beyond its local territories into newer regions. Kudler Fine Foods has the ability to elevate its brand with its existing product mix, top-quality products brand reputation to expand into newer territories and product groups.

Threats:

Significant threats exist from the locally operated nationwide food chains, as well as, other local competitors. Additionally, potential threats exist pertaining to probable changes in consumer desires, popularity, and personal preferences.

External environmental scan

To conduct the external environmental scan, an evaluation of the competition must be conducted. Despite intense competition in the retail food industry, Kudler Fine Foods provides specialty foods in an upscale locale, which provides for a unique situation, as...