Technology Innovation

COURSE SM 90.60 INNOVATION AND TECHNO ENTREPREUNERSHIP

iEMBA Program – ENTRY 11.2th

GROUP WORK

BUSINESS INNOVATION MODEL

FOR MICROWAVE LEAKAGE DETECTOR

Instructor: Dr. Tritos Laosirihongthong

Members:

1. Au Minh Tuan

2. Nguyen Thu Thuy

3. Nguyen Tuan Phong

4. Nguyen Trung Huu

5. Tran Duc Quyen

6. Vu Quang Hung

Partner Network * Microwave oven manufacturers and distributors * Material suppliers * Logistics partners | Key Activities * Production * Supply and logistics management * Market awareness and survey * Sale and marketing management | Value Proposition * Prevent body penetrating to microwave radiation * Use the tool to verify if the oven operates in accordance with current standards and regulations | Customer Relationships * Long-term relationships with sale agents, wholesalers, and with microwave oven manufacturers. | Customer Segments * Home appliance consumers e.g. Home-makers * Domestic and commercial appliance engineers with microwave ovens. |

| Key Resources * HR(engineers/designers,/workers) * Customer relation management * Tangible assets * Intangible assets i.e. branding equity and expertise of microwave domain * Sale and marketing forces | | Distribution Channels * Sales agents, Brokers. | |

Cost Structure * Production: manufacture, inventory * Marketing: market research study, sale forces, advertisement * Distribution * Research and development * Human resource | Revenue Streams * Sales of products |

Microwave radiation is known to cause cataracts, birth defects, cancer and other serious health problems. Children, pregnant women, and people of all ages stand too close to an operating microwave oven may expose themselves to dangerous levels of body penetrating microwave radiation.

Both Manufacturers and million customers of microwave ovens have long been concerned with the...