Process Improvement in Thought Leadership Development

Table of content

Project summary 1

Prepared by 1

Project charter purpose 3

Project overview 3

Project scope 3

Goals and objectives 3

Project metrics 3

Project costs & duration 3

Project team organization plans 3

Project charter purpose

The project charter defines the scope, objectives, and overall approach for the work to be completed. It is a critical element for initiating, planning, executing, controlling, and assessing the project. It should be the single point of reference on the project for project goals and objectives, scope, organization, estimates, work plan, and budget. In addition, it serves as a contract between the Project Team and the Project Sponsors, stating what will be delivered according to the budget, time constraints, risks, resources, and standards agreed upon for the project.

Project overview

By formalizing the Energy Visions process, the National Strategic Marketing Team can increase Industry Leader, Partner and SME buy-in across the firm by:

• showcasing how the program can help drive towards the Industry (and ultimately the firm’s) business objectives;

• demonstrating how a the formalized Energy Visions process will:

o significantly decrease the non-billable time commitment previously required by the Industry Leader and SMEs;

o improve the quality of the Energy Visions publications;

o improve readership of the publications;

o generate media interest; and

o generate business development opportunities.

Project scope

Goals and objectives

Goals Objectives

Create a formally documented process for the Energy Visions program. No formal documented process currently exists. Given the increased complexity of the program, a documented process will:

1. Increase understanding of the process, roles and responsibilities by all team members;

2. Ensure that all team members have clear visibility to timelines, which will allow for better scheduling of resources;

3. Create a simple and reliable framework that can be followed by...