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Marketing Plan Phase 1 & 2

Surfside Leisurescapes

November 29, 2011

Submitted by:

Arjun Vijaykumar, Bobby MacDonald, Sandeep Kahr and Tim Franklin

Table of Contents:

Current market situation – Micro (Tim ) 3

Marketing Mix (Tim ) 3

Place (Tim) 3

Price (Tim) 3

Promotion (Tim) 3

Financial (Tim) 4

Personnel (Tim) 4

Product Facilities (Tim) 4

Supplier relationships (Tim) 5

Current market situation - Macro (Bobby) 6

Demographics (Bobby) 6

Economical (Bobby) 6

Social and Cultural (Bobby) 6

Environmental (Bobby) 6

Technological (Bobby) 6

Competition (Bobby) 7

Political and Legal (Bobby) 7

SWOT Analysis: Strengths, Weakness, Opportunities and threats (Arjun & Sandeep) 8

Analysis and Main Issues (Bobby) 10

Objectives (Tim) 11

Proposed Marketing Strategy (Sandeep) 12

Action Plan (Tim) 13

Profit and Loss Statement (Arjun) 17

Current market situation – Micro

Marketing Mix:

Product:

Hot tubs manufactured by Jacuzzi® and Pacific Hot Tubs.

Place:

Surfside is located in Newmarket, Ontario.

Pacific Hot tubs is located in Surrey, British Columbia; however, there is a location in Georgetown, Ontario that delivers to Surfside for more efficient delivery times (2 business days)

Jacuzzi® is an American company resulting in shipping delays (2 week minimum).

Price:

Pacific Hot Tubs’ prices depend on the wide range of packages Surfside offers; however, all prices are rounded to the nearest $100 and range from $5,499-$9,499.

Jacuzzi® is a higher priced hot tub targeting higher-end clientele. Prices range from $8,995-$13,995

Promotion:

Pacific Hot Tubs has a company promotion that offers 1 free hot tub on any order of 24 hot tubs.

Jacuzzi® offers free in store promotional items such as hats, t-shirts and posters as well as $150 in marketing development funds for each hot tub sold. These funds can be spent at Surfside’s discretion.

Financial:...