Principal of Manangement

Individual Assignment

Submitted by: PEH WEE PENG

To be submitted by 14th December 2011

Table of Contents

1 Introduction of Pico Art International 3

2 SWOT analysis 4

2.1 Strengths 4

2.2 Weaknesses 4

2.3 Opportunities 5

2.4 Threats 5

3 Macro Environment analysis 5

3.1 Law and politics 6

3.2 Economy affects the value________________________________________6

3.3 Technology__________________________________________________

__6

3.4 Demographics________________________________________________

_6

3.5 Social issues___________________________________________________6

4 Competitive Environment analysis 7

4.1 Competitors __________________________________________________7

4.2 New entrant__________________________________________________7

4.3 Substitutes ___________________________________________________7

4.4 Suppliers___________________________________________________

__7

4.5 Customers___________________________________________________

__7

5 Extended planning , organising, leading & controlling 9

6 Conclusion of the analysis 10

7 Recommendations of progresses in the next 5 years 11

8 References 12

1 Introduction of Pico Art International Pte Ltd

Pico Art has the total brand activation brings brands to life in new and unexpected ways to create meaningful connections between their customers and their brand. Activating compelling marketing and management experiences that build relationships and delivering measurable results.

(PGS, 2011, cited (http://www.pico.com/category/about-us/business/)

Pico...