Large Scale Expansion

When it comes to large scale expansion of a small business there are strengths,

weaknesses, opportunities and threats. First, company strengths would include its ability to

create unique products to provide high-level customer service and the ability to expand those

unique products into multiple retail markets. Staffing and training may be a strength also

because the more people you train the less you have to do with training others. Any capability a

company has can be a strength to its success. Strengths can also be when a company has

powerful strategies, strong financial conditions, brand names offered and cost advantages over

their competitors.

Second, a company’s weakness can be resources or capabilities that can prevent the

company from generating economic value or any type of competitive advantage if used to enact

the company’s strategy can also be a weakness because it can limit its ability to compete with

smaller and more dynamic companies. Another weakness may be if a company has higher labor costs than a competitor who can have or offer similar productivity from a lower labor cost. Sometimes weaknesses can be when strategies become overly complex, high turnover rate, and a weak reputation.

Next, opportunities can arise when there are recessions for new products or services. Opportunities can also be when these products and services can be offered at different times and in various locations. It provides the company with a chance to improve its performance from the numerous amounts of customers. Market share can open and create opportunities and also rising consumer demands. Also entering into alliances with another company is a huge opportunity which is usually called merging.

Nevertheless, threats can put the company in jeopardy which can cause it to close. Although they can present opportunities, new products or services can also pose as threats. Threats may derive from government regulation or even consumer groups. Also threats...