Marketing

DEFINITIONS | ANALYSIS & CRITICISM |

| PROS | CONS |

MARKETING | | |

DEF1. is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.WIKIPIDIA | * The term indicates the integration between the communications process as a whole to attain its goals. * The term shows clearly the uncertainty of satisfying needs or wants. | * The term didn’t imply any exchanging process between the parties. * The term didn’t have a clear indication of the stakeholders . |

DEF2. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. THE AMERICAN MARKETING ASSOCIATION | * The term indicates the stakeholders involved in the marketing concept * More broad view of the marketing process. | * The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services. |

DEF3. the management process that identifies, anticipates and satisfies customer requirements profitably. THE CHARTERED INSTITUTE OF MARKETING (CIM) | * The term looks not only at identifying customer needs, but also satisfying them (short-term) and anticipating them in the future (long-term ). | * The term focus didn’t mention an exchange of value . * The term didn’t mention stakeholders. * The term didn’t differentiate between customers’ needs and wants. |

NAME : WALID ZAKI

GROUP : C

Assignment # 1 (Individuals) (27/04/2009)

DEFINITIONS | ANALYSIS & CRITICISM |

| PROS | CONS |

MARKETING MANAGEMENT | | |

DEF1. is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.wikipidia | * Broad view of...