Apple

Done by : Joanna Melony Eardly & Mohamed Ibrahim Hossain

06-Mar-12

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American multinational corporation Designs and markets consumer electronics Established in 1 April 1976, Cupertino, California Incorporated on 3rd January 1977 Started out with the name “Apple computer incorporated” (first 30 years) 9th January 2007 removed the “computer” In order to show the company’s ongoing expansion into the consumer electronics market

06-Mar-12

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Best known hardware products include: - The Macintosh line of computers - The ipod - The iphone - The ipad Apple is also known for some of the software programs like: - The Mac OS X operating system - The itunes Media browser - The ilife suite of multimedia and creativity software - Aperture, a professional photography package - A suite of music production tools, and so much more

06-Mar-12

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STRENGTHS: - Design innovator - Always ahead of trends - Creating ergonomic electronics - High developed research and development department - Being able to produce software’s to support their hardware products.

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WEAKNESSES: - Economic downturn can effect negatively - Fluctuations in foreign currencies makes profit predictions uncertain in foreign markets - Apple products are known to have short life-cycles

06-Mar-12

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OPPORTUNITIES: - New Revenue Sources (Expected New Advertising Platform) - The increase in population; promises more potential customers of tomorrow - Increasing online sales - Increase in number of bonds and partnerships with other companies

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THREATS: - Involved on several lawsuits (possibility of unfavorable judgments and ongoing costs) - The Laptop market seems to have very strong competition - The long lasting recession may have a negative effect - Technological increase is very high

06-Mar-12

STARS : The Iphone and Ipad CASH COWS: The Ipod DOGS: The Mac computers

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Was launched in June 2007 It...