Japanese Market

Marketing Methodologies

XYZ, Inc. will use a mixture of marketing research methodologies to increase a better understanding and knowledge of the Japanese market. XYZ will need to utilize their existing database and perform a widespread secondary research from the existing research about Japanese market to grow a better understanding and knowledge of the marketplace.

The research will make the marketing team and executive management more knowledgeable about the different facts or the odd uniqueness of the Japanese market, and it will give an enhanced perceptive of the thriving marketing practices of other companies. The secondary research will let the company expand valuable information about obtainable the best practices followed by the marketers in the history of the Japanese market and will let the company perform a cost efficient study about the different features of the Japanese market.

Secondary research is not only cost effective but it can be performed from a distant location, which allows the company to gain knowledge and experience of other people that may have been involved in the marketing to the Japanese customers in the past. While it may be complex to exclusively, rely on the secondary research to outline the marketing strategies as this form of research, is more of a general character and does not speak of the detailed necessities or knowledge requirements for the specific product or target segment of the company. For that reason, this form of outline research can be used as a balancing device to the primary research.

A different advantage of secondary research is that it will permit marketers to grow a perceptive of the marketing mistakes, as well as the reasons of disappointment of the ineffective marketing endeavors by other companies in the past, thus letting companies shun such errors in its marketing efforts.

On the other from the secondary research, using databases and primary research is extremely important to expand a better...