Marketing

Marketing Strategy for the BC

Oil and Gas Service Sector

October 29, 2004

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ............................................................................................................. 1

A. Background and Current Situation.......................................................................................... 1

B. Recommendations for all Participants in the Service Sector .................................................. 2

C. Recommendations for Associations ....................................................................................... 2

D. Recommendations for Individual Companies ......................................................................... 3

2. INTRODUCTION ......................................................................................................................... 5

3. MARKETING STRATEGY........................................................................................................... 6

A. Market Analysis and Segmentation ........................................................................................ 6

a) Oil and Gas Services Customers........................................................................................ 6

b) Oil and Gas Services Providers .......................................................................................... 7

c) Market Segments ................................................................................................................ 9

B. Competitive and Strategic Analysis ...................................................................................... 10

a) Know the Comparative Advantage ................................................................................... 10

b) Address Market Barriers ................................................................................................... 11

c) Compete Effectively...