Marketing

Marketing

Alexis Gulnac

Rasmussen College

Author’s Notes

This paper is being submitted on April 8, 2012 for MAR2011 class.

Marketing

Marketing has not been around as long as we would like to think it has. It actually did not get started until the early 1900s. The reason marketing got started was because there was a growing need to understand the relationships and behaviors between sellers and buyers. In order to understand marketing you must first know the definition of marketing itself. Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Now that we know the definition of marketing we can understand that before 1950 sellers would try to sell as much of their products as they can with little care to what the consumer needs or wants. By 1950 sellers began to realize that customers were not buying as much of their products so they came to the realization that in order to be successful they had to find out what the customer needs. This idea became known as the marketing concept. With this concept suppliers were able to start making goods for consumers that were going to sell in large quantities. Businesses also started sending out surveys to average family homes in order to find out what those families bought the most that way suppliers could produce the products people needed.

Marketing benefits society as well and some of these ways are they create products customers need, they create a competitive environment which lowers products prices, and if the business is successful it will expand due to demand and that will create more jobs for the community as a whole. Another thing that was created in order to better the companies is a code of ethics. With a code of ethics established in the businesses there is less of a chance of those businesses making any unethical decisions which could cripple the...