Amber Inn & Suites, Inc

Final report

INDEX

Amber Inn & Suites, Inc. 2

Summary 2

Question 3

Answer 3

Explanation 4

Teaching Notes 7

GloFish, LLC 8

Summary 8

Question 10

Answer 10

Explanation 11

Teaching Notes 20

Amber Inn & Suites, Inc.

Summary

* Time:

Late in the afternoon on April 4, 2005

* Company profile:

Amber Inn Suites, Inc. is positioned as limited service hotel between economy hotels and full service hotels in US. The company locates its properties on premium sites on major highways close to suburban industrial and office complexes, airports, and large regional shopping centers for the most part. Urban, downtown locations have been avoided. And the service mission is to provide principally business travelers with clean and comfortable quest accommodations in convenient locations at reasonable price.

◎ Organization

Board of Directors

President & CEO

Joseph James

VP

Grace

SVP

Elizabeth

SVP

Finance

SVP

Lodging Op

SVP

Players:

1. Joseph James is the new president & CEO of Amber Inn Suites, Inc.

2. Kelly Elizabeth is Senior Vice-President of Sales and Marketing.

3. Catherine Grace is Vice-President of Advertising.

Fiscal 2005 was projected to be the fifth consecutive unprofitable year for Amber Inn & Suites, Inc. The new president of Amber inn &suite inquired that each of company’s four senior vice-presidents was to prepare a one hour presentation that described (1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and (2) planned initiatives and budgetary needs for fiscal 2006 to meet overall corporate objective was a seven percent annual increase in EBITDA over the next two fiscal years.

Back review the past fiscal two years, although the primary objective of 2004 was to increase overall occupancy and they did achieve it, but expanded leisure travelers did not bring the company profit to be positive. And the three objectives of 2005 were...