Webpr

Public Relations can be define as a "set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate, and response to those persons whose mutually beneficial relationship with the organization are necessary if it is to achieve its mission and values" (Health, 2005). In other words, Public Relations are the channel to be in contact with the customer and the best organization take this opportunity as a part of their strategy to know better their customers.

The Internet has become as essential part of today's companies. It is effective and efficient channel of communication between the company, suppliers and customers. Furthermore, it is a tool where companies can take advantage of it and make customers be committed and engage with the company. Allowing a bi-directional communication, the interaction has become instantaneously.

WebPr is responsible to manage the interaction with customer thought the web. As it is said before, it is used to enhance bran awareness, exposure and SEO efforts using different online channels like

- Blogs

- Press release sites: Electronic or paper document issued to the media

- Industry related sites

- Online newsroom

- Forums

- Social Media

- Articles Directories

Furthermore, there are important elements that all companies must to take into account to manage a successful PR:

1) Listen to your customers: Listen what people are saying of them online. It is important to have control over all the online channels they used, in order to responds as fast as possible.

2) Respond to others: This is very important to keep conversation with people that is talking about the company in order to respond to the public perception of the company that is created when a company has an online presence.

3) What to consider: In the Internet the information is available for everybody. That's why is very important to be honest and transparent. It is...