Ecommerce

Name: ________________________ Class: ___________________ Date: __________ ID: A

1

WM Third Quiz Chapter 5-12

Multiple Choice

Identify the letter of the choice that best completes the statement or answers the question.

____ 1. In which of the following countries did the auction site EBay face competition problems that forced

it to pull out of the market?

a. Ireland c. China

b. Italy d. Japan

____ 2. Each of the following is an example of an indirect benefit of enhanced online customer contact

EXCEPT:

a. Efficiency c. Effectiveness

b. Energy d. Enhancement

____ 3. Which of the following is an example of a quicker learning curve due to closed-loop marketing?

a. A price drop c. A new product feature

b. A revised ad campaign d. All of the above

____ 4. Which of the following factors is not necessary to conduct a web chain analysis?

a. Costs c. Probabilities

b. Revenues d. Benefits

____ 5. The value of some customer relationships can be below zero due to what?

a. Advertising costs c. Support costs

b. Development costs d. All of the above

____ 6. Which of the following is a potential direct benefit of successful online marketing?

a. Improved efficiency c. Highter customer loyalty

b. Increased sales d. Better branding

____ 7. Which of the following web tactics has led to widespread savings for businesses?

a. Customer self-service c. Customer tracking

b. Customer surveys d. Customer registration

____ 8. Improved supply chain coordination has allowed Dell Computer to do what?

a. Reduce inventory d. a and b only

b. Lower costs e. All of the above

c. Price aggressively

____ 9. Allowing online users to choose between viewing an advertisement and paying to view a site’s

premium content is an example of which revenue model?

a. Prospect fees c. Keyword ads

b. Sales commissions d. Permission sponsorship

____ 10. The Do Not Call registry used digital technology to block what activity?

a. Telemarketing c. Direct mail

b. Spam d. Polling

____ 11....