Marketing Intercultural

WORLD & HUMAN WORLD

HUMAN AS PART OF NATURE

This film is about the relationship between nature and human, in other words the role of human in nature. At the first part of movie there is no human and just wildlife and nature, and I want to call it perfect world because everything is balanced and there are patterns and principles which works for millions of years. Then we see humans who are living in small and local societies such as tribes, the most important features of these societies are

1- They are part of the nature and nature has dominant role and human respect nature

2- Religions, customs and traditional ceremonies are very important and from my point of view human use them as means to show it respect to nature and the superior power(GOD)

3- lack of advanced knowledge and modern technology

HUMAN AGAINST NATURE

But human use its intelligence and accumulated knowledge to change his relationship with nature and take the dominant position and then use of nature for his own interest, and this is the start of industrialization and in next step the globalization, the most important features of these steps are:

1- mass production, technological advancements, population growth, poverty, wealth, war

2- human take the dominant position in relation with nature and start to destroy it

3- As consequence of technological advancements and highest level of knowledge the role of religions and traditional customs becomes less and less and give their place to more important concepts for current human such as modern art.

If we want to compare local and global human we see that the first one is happier, as an example we can mention to role of color in local societies and their customs and traditions, we see that there are different colors especially warm and alive colors, but in global culture we see that there is less and less variety, diversity and happiness. Humans behave like robot and speed of life is increased in way that we can say...