Advertising in China

http://www.youtube.com/watch?v=iy4PqT1Pm6M

The Coca-Cola Company released a cartoon commercial in 2007, specifically designed for China. The for the Chinese New Year created commercial features a panda living in a zoo, eating plants, while a man hangs up a banner, saying: “Celebrate Chinese New Year with Panda”. There are several visitors show, among them a Chinese family with two children, a little boy and a little girl. The little girl asks her father, if the panda would be homesick and if he would like to go home and celebrate the Chinese New Year with his family. Her Father doesn’t answer but her mother says, “We will also go home now and celebrate our New Year”. The panda seems to hear the little girl, escapes from his cage and follows the family to their home. As he finally arrives, it is already dark. He watches the family through the window, eating dinner at the table, which is decorated in gold and red and drinking coca cola. He seems to grow homesick and walks away, toward the ocean, where a Coke can rolls over to him. The panda picks up the Coca Cola can and suddenly, a Chinese boy and a Chinese girl appear, dressing in traditional clothes again in the color red and gold. They smiley at the desperate panda and ask, what happened. He said that he feels homesick and would like to go home and celebrate the New Year with his family. Magic happens and the boy and girl whip a Coca Cola door, shining in red and gold, as the opens the door, he stands in front of its family in China. At the end there is firework shown, and everyone seems to be very happy.