Life Insurance

Suggestions

1.Advertising of the insurance product should stress on the need of security.2.Insurance should be popularized as the means of securing future rather than savingtax.3.New entrants should come out with innovative riders.4.Policies should be issued quickly and with less formalities5.Other service should also be improved.6.Newspaper/Magazines and television are the most effective medium of advertisinglife insurance.7.Insurance agents should be well trained

CONCLUSION

After having done all the analysis we come to the conclusion that customers who are businessman prefer demat account . By analyzing the various results obtained from themarket survey following points van concluded about Reliance Money.1-Customers are preferring Reliance Money for opening Demat Account because of less brokerage charges.2-Some customers preferring Reliance Money because of their brand image andcredibility in the market .3-From all the products of Reliance Money customers prefer to buy Mutual Funds.4-Customer are preferring investing in shares in Delivery form .5-Maximum no. of customer are not aware about the share trading .6-Company needs more advertisement to aware people about the products of Reliance Money .7-Concept of fixed coupon based brokerage has good and satisfactory acceptance inmarket and will become popular in near future like pre paid mobiles.100

RECOMMENDATIONS

1-One of the major factors on which the company should really put there efforts isin improvement of the services .2-The company should try to enhance its image among the customers by increasingadvertisement in print and mass media which will help in making its brand image.3-The company should take feed back from customer.4-The company should make provisions frequent visits to the Customer . Thiswould increase communication between Consumer and Company.5-The company should come with attractive schemes like lucky draws , gifts,discount , etc.6-Company should bring new feature based product...