Windgen

WindGen

Group 2

Business Plan

University of Alabama at Birmingham

Fall 2011

Table of Contents

I. Executive Summary 3

II. Company Description 5

III. Industry Analysis 7

IV. Market Analysis 14

V. Marketing Plan 18

VI. Management Team & Company Structure 23

VII. Operations Plan & Product Development Plan 29

Executive Summary (WindGen)

Introduction

The automobile industry grew to $58.1 billion in 2009 which is an increase of 36.2% since 2007. Mostly young and middle-aged people, who are increasingly concerned about their “carbon footprint” and rising gas prices, have driven the industry’s growth. A major gap in the industry is the product limitations of electric or even hybrid vehicles. These vehicles are unable to effectively expand beyond urban markets because of the limited battery life. Wind-Gen will fill that gap by providing electric and hybrid vehicles with a consistent source of energy. Also, Wind-Gen will bring greater attraction and sustainability to a broader market.

Company Description

Wind-Gen is proposing to operate a 10,000 square foot office building in Moody, AL. Moody is an ideal location for the office due to the business-friendly environment of St. Clair county and it’s close proximity to multiple auto-plants across the Southeast. Wind-Gen will be able to have close contact with Toyota, Honda, and Hyundai, who all have plants in Alabama. Wind-Gen is planning on outsourcing the manufacturing of the WindGen1 to Thompson Co. in Florala.

Industry Analysis

Wind-Gen will compete in the “U.S. Automobile” industry (NAICS 336111). Wind-Gen will be competing in the Original Equipment (OE) sector and will be considered a “Tier 1” supplier because of the way that this product will be introduced to the manufacturing process. This $58.1 billion industry actually has grown 36.2% in just less than two years. This industry is still in a long growth phase. This growth is actually about...