Top-Management's Role in Adopting Green Purchasing Standards in High-Tech Industrial Firms

JBR-07217; No of Pages 9

Journal of Business Research xxx (2011) xxx–xxx

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Journal of Business Research

Top-management's role in adopting green purchasing standards in high-tech industrial firms

Yu-Xiang Yen a,⁎, Shang-Yung Yen b, 1

a b

Department of Business Administration, National Central University, No.300, Jhongda Rd., Jhongli, Taoyuan 32001, Taiwan, ROC Graduate Institute of Management of Law, Feng Chia, University, 100 Wenhwa Road, Taichung 407, Taiwan, ROC

a r t i c l e

Article history: Accepted 1 May 2011 Available online xxxx Keywords: Green purchasing Collaboration Top-management Customer pressure Regulatory pressure

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a b s t r a c t

Few prior studies on green purchasing examine the impact of top-management commitment to new regulatory requirements, customer pressure, and suppliers' opportunities to adopt new green purchase requirements. This study attempts to fill this research gap and explores the effects of critical drivers on firms' adoption of green purchasing. This study collected 239 useable questionnaires from 863 electronics firms. The empirical results demonstrate that environmental collaboration with suppliers, top-management commitment, and customer pressure influence firms' green purchasing positively and significantly. Besides directly affecting green purchasing, top-management commitment also indirectly affects green purchasing via environmental collaboration with suppliers. Overall, internal motives of top-management commitment and environmental collaboration with suppliers exceed the external motives of regulatory pressure and customer pressure with regard to green purchasing adoption. Top-management commitment is the primary driver of firms' success in adopting green purchasing standards. © 2011 Elsevier Inc. All rights reserved.

1. Introduction Acute awareness of environmental problems following continuous environmental deterioration drives a growing consumer and...