Consumer Behaviour

Psychological Factors

Motivation

An individual has a need that sufficiently pressing them to seek their satisfaction with a motive. In Maslow’s Hierarchy of needs, physiological needs are the first and most basic level of human needs. Nowadays, people have outwardly-directed ego needs which are including the needs for status, for reputation, for prestige and for recognition from others. Tissot is a brand with premium brands and unique merchandise for customers. Tissot create a status symbol to the customers to show that they are exclusive with a different new image.

Perception

The customers with the same needs might not buy the similar products due to different perception. They perceive similar situation differently because of difference in the way interpret information. For this process, Tissot are selective retention for customer to choose and buy it. It create a different tendency from others company such as launching the watch which is made by wood and stone. Some more Tissot have sponsored a lot of sporting events and they will release limited edition models to the customers. The fantastic design and multi-functioning such as Tissot Sea-Touch and Tissot Racing-Touch limited edition models are imprinted into the mind of the customers to be their favour watch.

Beliefs and Attitudes

A belief is a depiction of a person has about something. It may be based on some true facts or it only is an opinion or notion from the person has. The belief that the customer has about Tissot is very important because it determines feature towards buying and using it. For the brand image of Tissot, high-tech development products, advanced functionality and special materials are the attractive parts onwards loyalty of customers. Every interesting new model

* Self-esteem

* Needs of High status ,family influence, time management,

* Seek to high technology

* Enjoy outstanding activities

* Influence of friend