Marketing

ACKNOWLEDGEMENT

First and foremost we would like to show the most gratitude to our god most gracious and merciful for giving us a good physically, mentally and spiritually to complete this task.

We would like to say a million thanks to our lecturer, Madam Zuraini and Madam Umi Raida for the valuable guidance, encouragement, comment and patience during the completion for this assignment.

Recalling my appreciation to or beloved parent and whole family members who are were there besides us when we need the most, especially for their encouragement and motivations during the period our study in Unisel.

Finally, we would like to again to say thank to our friends for their support and help during process of this assignment.

INTRODUCTION

Our product for this project is FABER CASTELL-Ball Pointpen. We will introduce this product to the market by using the four Marketing Mix tools; Product, Price, Place and Promotion ( 4P’s)

In this project, we need to compare our company with others in Marketing Mix that they use in produce their product in the market. We will compare our company with Pilot and Bic company as they are producing the same products like us.

First and foremost, we are going to explain and compare the details of the product that we produce with others company.

The second thing is about the 4ps. The pricing stategy we have used for produce our product to market and gain the target market. We will discuss about the place of our company which is where the product is produced and distributed. Finally several of our promotion strategies to encourage the sale of the product.

OUR COMPANY

Founded in 1761, Faber-Castell is one of the world's oldest industrial companies and is now in the 8th generation of the same family. The group employs over 6.000 people, has 15 production sites and 20 sales companies, together with sales agencies in over 120 countries around the globe.

Faber-Castell is the world's leading manufacturer of wood-cased...