American Health

America’s Health

Insurance Plans

601 Pennsylvania Ave., NW

South Building

Suite Five Hundred

Washington, D.C. 20004

202.778.3200

www.ahip.org

Innovations in

Prevention, Wellness

and Risk Reduction

ForEwOrd

Table of ConTenTs

Acknowledgements

2

IntroductIon

3

sectIon 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Wellness and Healthy Living

eXPert commentArY

nico Pronk, Phd, HealthPartners research Foundation

18

Designing a Multisector Approach to Improving Health

and Wellness

sectIon 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Clinical Preventive Services

eXPert commentArY

margaret e. o’kane, ncQA

44

Striving for Accountability through Establishing

Standards in Health Promotion and Wellness

sectIon 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Addressing Overweight and Obesity

eXPert commentArY

michael P. o’donnell, Phd, mBA, mPH

American Journal of Health Promotion

62

The Business Imperative for Health Promotion

sectIon 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

Smoking Cessation Programs

eXPert commentArY

Judith Hibbard, dr.PH, university of oregon

74

Activating Consumers through the Use of Coordinated

and Tailored Communications

sectIon 5 . . . . . . . ....