Dave & Buster's Case Study

Question 1

Dave & Buster's are using a paying card combined with a loyalty program. For this the game machines accept special cards, which are given by D&B to the customers. With this system they can track the customers and their customer behaviour.

Question 2

Customer satisfaction is the one most important topics for businesses. Many companies try to enforce satisfaction by finding out the trends and needs of the customers. With the enabling of customer loyalty programs and a link to your ERP/CRM systems businesses have various advantages. The business process integration helps companies to work as a business process driven organisation. Also Business Intelligence is uprising with the more amount of data. Business Intelligence will be one of the main future topics for CIOs in the next years. In the last years many companies had a big Data-Warehouse, but no possibility to use this to expand the income. In the next years Software, Middleware and also specialised vendors will bring up a few new solutions to use your Data-Warehouse for your business needs.

Question 3

They have already a website: http://www.daveandbusters.com/

Question 4

This industry has to challenge the customer commitment. It is important that regular customers also new customers are obligated to the games. At this loyalty programs are very important. They can not only obligate the customers, furthermore they bring a lot of tools for analyzing the customer structure and conduct.

With the right tools D&B can analyze and react on upcoming changes in the customer behavior. With the computer game industry they have an not to be sneezed business rival. So it is important to get more customer groups into the restaurants, especially girls and older people.

On the other side there are also opportunities to grow. Customers also want to play games in the future. Especially in the US it is a great concept to combine restaurants with amusement halls. For families it is a nice option to play...